Bringing Sailors Off Boats for the Best Ice Cream in Town
Client: The Scoop
Deliverables & Services: Strategy, Illustration, Logo, & Mural
Mission: The Scoop serves hand-scooped ice cream in a lake-side town appealing to boater tourists.
Challenge: Need to distinguish from Dairy Queen and use an eye-catching emblem to translate into wall mural.
Outcome: We appealed to tourists by incorporating local bluff and lakeside views into a clever dual-image ice cream scoop emblem, perfect for capturing social media images of the mural to expand organic reach.
A Peek Behind the Curtain
Concepting
Implementation
Social Media Marketing
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