Case Study: How We Helped a Food Truck Fight a Junk Food Craze

Inspiration Logos Small Business

How We Helped a Food Truck Fight a Junk Food Craze

Client: Lil' Bitta...
Deliverables and Services: Strategy, Hand-Lettering, Illustration, & Logo

Lil' Bitta... Food Truck & Logo

Mission: Lil' Bitta... serves food made with REAL, non-processed ingredients food-truck style.
Challenge: To stand out from a sea of competing junk food trucks while representing their mission.

Outcome: We helped them stand out from a sea of red, yellow, and black branded competition by visually appealing to a health-conscious consumer, increasing their sales and memorability.

Lil' Bitta... Competition

A Peek Behind the Curtain

Market Research & Stylescapes: We conducted market research and used StyleScapes collaboratively to gauge visual direction and preference prior to constructing the logo drafts. 

Lil' Bitta... Logo Market Research from Brandy Klindworth and Ladder Mouse

 Lil' Bitta... Stylescapes created by Brandy Klindworth and Ladder Mouse

Concepting: Lil' Bitta... opted for a hand-illustrated logo to represent their hand-crafted menu with an organic, vintage aesthetic.

Lil' Bitta... Hand-illustrated logo (first draft) by Brandy Klindworth and Ladder Mouse

Implementation: We played around with representing the letter forms in various ways, illustrating the ingredients they actually cook with until the type was most legible and eye-catching.

 

Lil' Bitta... logo. Hand illustrated and designed by Brandy Klindworth and Ladder Mouse

 

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Call Us At: (507)-279-2260
Email Us At: brandy@laddermouse.com

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