How We Helped a Food Truck Fight a Junk Food Craze
Outcome: We helped them stand out from a sea of red, yellow, and black branded competition by visually appealing to a health-conscious consumer, increasing their sales and memorability.
A Peek Behind the Curtain
Concepting: Lil' Bitta... opted for a hand-illustrated logo to represent their hand-crafted menu with an organic, vintage aesthetic.
Implementation: We played around with representing the letter forms in various ways, illustrating the ingredients they actually cook with until the type was most legible and eye-catching.