How We Helped a Food Truck Fight a Junk Food Craze
Client: Lil' Bitta...
Deliverables and Services: Strategy, Hand-Lettering, Illustration, & Logo
Mission: Lil' Bitta... serves food made with REAL, non-processed ingredients food-truck style.
Challenge: To stand out from a sea of competing junk food trucks while representing their mission.
Outcome: We helped them stand out from a sea of red, yellow, and black branded competition by visually appealing to a health-conscious consumer, increasing their sales and memorability.
A Peek Behind the Curtain
Market Research & Stylescapes: We conducted market research and used StyleScapes collaboratively to gauge visual direction and preference prior to constructing the logo drafts.
Concepting: Lil' Bitta... opted for a hand-illustrated logo to represent their hand-crafted menu with an organic, vintage aesthetic.
Implementation: We played around with representing the letter forms in various ways, illustrating the ingredients they actually cook with until the type was most legible and eye-catching.
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Email Us At: brandy@laddermouse.com